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Online Marketing Workshop

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Online Marketing Workshop

Aims of Online Marketing Workshop The aim of the workshop is to give a clear insight into the areas that make up the world of online marketing and how they fit together and deliver against the goals that companies set for them in today’s ever more competitive marketplace. It will look at to how the online marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking. Timetable 09.30 – 10.00 What is online marketing An examination of the areas that B2B marketers need to consider today and how they relate to a company’s overall marketing mix. 10.00 – 10.30 Keyword Analysis: the building block of online marketing This session looks at the tools available to develop a comprehensive keyword list as well as the methods and techniques you can use to extend your keyword analysis. It will then examine how to determine the main keywords to use with each Search Engine Marketing tools and how best to use them. Topics covered: • Keyword selection tools • Extending your Keyword Research • Using the keywords to best effect • Different strategies for different uses 10.30 – 11.15 Search Engine Marketing: Search Engine Optimisation (SEO) This session look at Search Engine Optimisation (SEO) is terms of the key principles involved in getting a website in the best shape to be highly ranked in the main search engines. This will include linking strategies and also the importance of analytics and other monitoring tools in the ongoing development process. Topics covered: • An overview of how search engines work • Content and Keyword Density • How to get the best from the main onpage and offpage components • Linking Building techniques • Monitoring results to improve the site 11.15 – 11.30 Break 11.30 – 12.15 Search Engine Marketing: Pay Per Click (PPC) Overview of Google AdWords looking at how to get the best results from a PPC campaign focusing on the 3 key stages of keyword selection, advert creation and landing page . Content: • Keyword selection • Campaign and AdGroups setup • Creating the Funnel • Advert and Landing page creation • Managing and tracking the campaign 12.15 – 12.45 Other SEM and online marketing options There are other online marketing techniques which feed into the overall search engine marketing arena and in the last session of the morning, we will take a look at those and their benefits. Content: • Online Press Releases • Affiliate Marketing • Article Marketing • Online Newsletters (inc list building) 12.45 – 13.30 Break: Lunch 13.30 – 14.30 The Business Blog and its uses Examination of the implementation, use and development of business blogs as key online marketing and PR tools including their integration with websites and their position at the centre of a B2B online community Content: • Key Questions when setting up a blog • The Green Cross code of Blogging • Blog Marketing including SEO aspects of blogs • Optimising blogs for your business 14.30 – 14.40 Break 14.40 – 15.50 Social Media: coming ready or not An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. A look at the main tools available today and how best to evaluate and use them. Content: • Overview of Social Media Marketing opportunities • Social and Business Networking for B2B Marketing • Twitter and the microblogging phenomenon • Using Video to attract customers 15.50 – 16.00 Summary and Questions Book Your Online Marketing Workshop Jon Davey and Mark White have been immersed in the online marketing world for many years and they have teamed up to bring you this very special one day workshop. Pricing £750 + VAT for up to 10 people The course can be tailored to meet your specific requirements Please call 01753 852904 to discuss your needs in more detail. Thank you.

In this section: Online Marketing Workshop Social Media Community Manager at LUUUX Using video on websites Attracting customers with your Christmas Presence Making the Most of Your Christmas Promotion Getting to know your existing customers better The Best Thing about Twitter is… Building Your Own Online Community Internet marketing speaker Jon Davey YOUR online DNA profile OMM4 - NEW business generation Firestation Summer Lunch Menu Social media and business lead generation Networking event Google Adwords Essentials for Smaller Businesses Online Marketing LIVE Broadcast Using Twitter for European Elections European Parliament twitters - VOTE TODAY No 1 Twitter event in the WORLD! Twalk Twitter training walking in Surrey Hills Twhistle while you Twalk! Google Wheel helps in real time LIVE TV Broadcast with mobile applications Generating Sales Leads Online Keep our Marks and Spencers The Royal Albert Hall NEW website Managing your Sales Team in today's market Calling sales and marketing professionals in Berkshire Who’s Been Using Astrology and Why? Mastermind Workshop in Online Marketing Find your inner gold with dkl Eye opener on the world of social networking Will Corry is like The Stig We Can Do Biz 2 minute break DANCE! Thank you for Facebook Online Marketing Magic II Avatars and Personas in Social Networking The best business card you will ever have Your Business Survival Depends on Social Networking Mastermind Workshop in Social Media Online Marketing Magic LIVE Tune in to Social Networking

• Social Media Director
• Business Generator
• Internet Speaker
• BLG Microsites
• Email Marketing
• Business Alerts
• OMM Workshops
• Tweets @jondavey

Jon Davey is a Social Media Director based in Windsor, Berkshire UK. These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube. Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline. Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!! Thank you and enjoy ...

Connect to journalists


Thought leader


Smile on and offline


Smile & dial


Join Rotary


Go for a walk


Do you need a blog?


Create Linkedin profile


Create a website


Connect to networkers


Shoot video clips


Visit local networks

• Social media professionals connect on Linkedin @ Social Media Directors

• National social business network: Business Leads UK

• FUN social community on Facebook: I Love Windsor

• Local business news and events website for Berkshire with Membership from just £16.75 per month
• Tweets @binbnews
• BinB Linkedin Group