 |
Online Marketing Magic
LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
Tel: 01753 852904
Email
View map
LiaiseOnline Limited
1 Clewer Hill Road
Windsor
Berkshire
SL4 4BU
Tel: 01753 852904
View map
Created by
Jon Davey
Social Media Director
Business in Berkshire
01753 852904
|
Social Media Workshop 23rd June 2010
|
 The aim of the workshop is to give a clear insight into the areas that make up the world of social media marketing and how they fit together and deliver against the goals that companies set for them in todays ever more competitive marketplace.
We will look at to how the social media opportunities marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking. 1. Social Media: coming ready or not An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. We look at the way it should integrate with your other marketing activities and introduce the tools that we will be examining in more depth later in the session. This includes: Overview of Social Media Marketing opportunities Fundamentals of Social Media Where it fits into the marketing mix Introduction to key Social Media Tools 2. The Business Blog and its uses Examination of the implementation, use and development of business blogs as a key online marketing and PR tool including their integration with websites and their position at the centre of B2B social media marketing activity. This includes: Key Questions when setting up a blog The Green Cross code of Blogging Writing blog post which benefit you and your readers Blog Marketing including SEO aspects of blogs Optimising blogs for your business 3. Social and Business Networking We look at how companies are using sites like Facebook and LinkedIn to develop communities of loyal fans and increase both prospects and sales. We also evaluate ways in which you can use these and other networks to best effect and some advice on ways to ensure that you do so successfully. This includes: Identifying the best networks for your business Setting up and using the large networks successfully Developing reputation online Linking your social networking activities together 4. Twitter getting the microblogging bug Twitter is the current darling of the social media world. While better suited to some businesses than others, the opportunities are there in abundance for us to take advantage of in terms of networking, relationship building and soft selling. We examine the why and outline the how to getting the best out of Twitter! This includes: What is Twitter and what can it bring you Setting up on Twitter to get real results Examples from the Business world Your daily regime for a successful Twitter experience 5. Tapping into Video and Podcasts We all take information in different ways and so its essential that we offer our content in ways that will appeal to all of our potential visitors, which means that we must include video and audio. We look at the ways in which this content can be used most effectively and how to follow those businesses which have made a success using these methods. This includes: Creating a YouTube profile Understanding how to optimise content for search engines Podcasts and spreading the word Developing our content to best effect 6. Measuring and Integration Measuring the results of a campaign and acting on them is critical to developing further in the future. In the final section, we look at how best to look at integrating all the different strands of social media marketing and ways in which to measure their results. This includes: Integrating social media to optimise activity and content Using the tools available effectively Measuring activity, visitors and ROI Summarising the workshop Book Your Social Media Workshop Jon Davey and Mark White have been immersed in the online marketing world for many years and they have teamed up to bring you this very special one day workshop. Pricing Individuals can join us for our open events at a cost of £250 + VAT per person which includes lunch Concessions for early bird booking & those currently unemployed We are also happy to run bespoke workshops which include content from any of our workshops plus industry specific research as commissioned by you and your organisation. These come in around £2500 + VAT for up to 10 people. Please call 01753 852904 to book your seat or to discuss your needs in more detail. Thank you. |
| Business in Berkshire Links: Member log-in : Join BinB : Email opt-in | |
| Please visit our BinB social media channels: | |
 |
|
| Business in Berkshire
Membership gives you access to all our social media channels, From only £20 + VAT per month you can be featured on all our channels. If you'd like some assistance creating social media channels for your own business then please |
|
| Call Social Media Directors on 01753 852904 | |
 |
|