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Online Marketing Workshop |
 The aim of the workshop is to give a clear insight into the areas that make up the world of online marketing and how they fit together and deliver against the goals that companies set for them in todays ever more competitive marketplace.
It will look at to how the online marketing tools integrate with other marketing techniques and will take particular emphasis on Search Engine Marketing (with the main focus on Search Engine Optimisation and Pay Per Click) and Social Media Marketing including blogging and the business use of social networking. Timetable 09.30 10.00 What is online marketing An examination of the areas that B2B marketers need to consider today and how they relate to a companys overall marketing mix. 10.00 10.30 Keyword Analysis: the building block of online marketing This session looks at the tools available to develop a comprehensive keyword list as well as the methods and techniques you can use to extend your keyword analysis. It will then examine how to determine the main keywords to use with each Search Engine Marketing tools and how best to use them. This includes: Keyword selection tools Extending your Keyword Research Using the keywords to best effect Different strategies for different uses 10.30 11.15 Search Engine Marketing: Search Engine Optimisation (SEO) This session look at Search Engine Optimisation (SEO) is terms of the key principles involved in getting a website in the best shape to be highly ranked in the main search engines. This will include linking strategies and also the importance of analytics and other monitoring tools in the ongoing development process. This includes: An overview of how search engines work Content and Keyword Density How to get the best from the main onpage and offpage components Linking Building techniques Monitoring results to improve the site 11.15 11.30 Break 11.30 12.15 Search Engine Marketing: Pay Per Click (PPC) Overview of Google AdWords looking at how to get the best results from a PPC campaign focusing on the 3 key stages of keyword selection, advert creation and landing page . This includes: Keyword selection Campaign and AdGroups setup Creating the Funnel Advert and Landing page creation Managing and tracking the campaign 12.15 12.45 Other SEM and online marketing options There are other online marketing techniques which feed into the overall search engine marketing arena and in the last session of the morning, we will take a look at those and their benefits. This includes: Online Press Releases Affiliate Marketing Article Marketing Online Newsletters (inc list building) 12.45 13.30 Break: Lunch 13.30 14.30 The Business Blog and its uses Examination of the implementation, use and development of business blogs as key online marketing and PR tools including their integration with websites and their position at the centre of a B2B online community This includes: Key Questions when setting up a blog The Green Cross code of Blogging Blog Marketing including SEO aspects of blogs Optimising blogs for your business 14.30 14.40 Break 14.40 15.50 Social Media: coming ready or not An overview of the major step change that social media has brought in terms of communicating with and influencing customers and other businesses. A look at the main tools available today and how best to evaluate and use them. This includes: Overview of Social Media Marketing opportunities Social and Business Networking for B2B Marketing Twitter and the microblogging phenomenon Using Video to attract customers 15.50 16.00 Summary and Questions Book Your Online Marketing Workshop Jon Davey and Mark White have been immersed in the online marketing world for many years and they have teamed up to bring you this very special one day workshop. Pricing Individuals can join us for our open events at a cost of £250 + VAT per person which includes lunch Concessions for early bird booking & those currently unemployed We are also happy to run bespoke workshops which include content from any of our workshops plus industry specific research as commissioned by you and your organisation. These come in around £1500 + VAT for up to 15 people. Please call 01753 852904 to book your seat or to discuss your needs in more detail. Thank you. |
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